If you’re looking to build a successful hotel business, you might be excited but wondering where to start with your business model and customer service. A well-run hotel has the potential to shine and attract a large number of guests, but should invest in itself to keep attracting new customers.
Do you want to design the best hotel? Here are four tips and tricks for designing a business that will outshine its competitors and satisfy its customers.
1. Have Five Star Customer Service
Customer service is one of the most important things you can offer your customers as a business, and is the number one thing that will keep people coming back for more.
To offer great customer service, you’ll need to be on hand to answer your guests’ queries, provide useful information, and make your guests feel welcomed and safe at all times.
You may also want to provide a bed and breakfast service included in your pricing. This can give guests the chance to eat a substantial meal before they begin their daily adventures.
If you’re in any doubt about what your customers are expecting to find from your hotel, you can use websites like SurveyMonkey to create anonymous surveys for feedback from guests.
2. Supply Comfy Beds
Your beds are the cornerstone of your hotel’s offering to guests. All the beds should be comfortable, as a good night’s sleep is the greatest selling point (other than the culinary offerings) for your guests.
If you need support with finding the most comfortable beds for your guests, sleep specialists from Archers Sleep Centre are always on hand to assist you with your queries.
3. Find a Gap in the Market
The best hotels are experts in their field, from the humble bed and breakfast all the way up to the likes of the Savoy, each hotel has its own area of prowess.
In order to succeed, you’ll need to find which market you need to tap into with your business, and look at what your competitors are doing to shine in these areas.
One way you can do this is by secret shopping in your closest competitors’ businesses, and creating a business plan based on the things they’re doing well, or failing to do.
4. Find Your Selling Point and Capitalise on It
Every hotel has a selling point. Whether you’re close to the seafront, or in the centre of a busy city, each hotel has something to offer willing customers.
When catering to a tourist attraction, using a wealth of local knowledge can help to boost your profits, whereas hotels in a busy city will do better to advertise their proximity to public transport hubs or airports. You can use services like Vistaprint to print leaflets advertising local services and attractions for guests staying with you.
Do you have any tips for becoming the best hotel? Share your thoughts in the comments section below!
