When people are asked about their dreams or favourite hobbies, travelling often becomes the topic of conversation. The very idea of replacing their normality with a new adventure brightens their life.
This fashion of passion has long been noticed by other industries, prompting the use of travel as a marketable theme. Are free trips to popular destinations not among the most coveted prizes in competitions?
From games to books to clothes, the allure of the exotic is promoted no less enthusiastically than travel agencies, if not more so. The following products and industries show the positive marketing effects of travel imagery, such as the beach or safari, as well as the way that marketing influences the way we think about travel.
Source: Pixabay
Books
There’s a reason that airports are often well stocked with a wide selection of books, specifically light reads that holidaymakers can lie back with in the sun and simply absorb. Publishers accommodate our desire to read while abroad by binding books in travel-themed covers and promoting them alongside blurbs filled with language that screams holiday. Among the list of Business Insider’s recommended reads is Helen Hoang’s The Bride Test in bright sunflower yellow and embellished with circling planes and hearts. Its description defines it as “a sweet, feel-good, read-in-one-beach-day romance for the sunbather who just wants to be happy”. It instantly hooks the holidaymaker browsing for exactly that kind of book: interesting enough to finish but not too complicated to spoil the warm summer mood. Words, colours and a cheery mindset are all that’s needed to inspire a keen traveller.
Mobile Games
As a standard travelling companion, your smartphone is an important place to pack software necessities, which are advertised by app and game developers through a range of marketing methods. One such industry that takes advantage of exotic travel imagery in their marketing and products is, surprisingly, online gaming. This can be seen throughout this industry, with Mr Green, for example, trusting active websites to share its 400+ games, which include slots such as Safari King and Sunny Shores. The provider’s 3,272 followers on its Twitter page alone could be thought sufficient public awareness, but today’s digital world can do better.
Each affiliate website, possibly associated with additional developers, is linked to several social media accounts of its own. This means that summery games are guaranteed to find their way from every direction to your phone without much effort on your part. Efficient marketing equals convenience. And convenience equals more time spent planning the actual trip.
Fashion
Summer is as much about looking good as it is about feeling good. Vogue excitedly reports on the Spring/Summer 2019 runways’ domination by floral, ethnic, hippy and swimsuit, not to mention wetsuit trends, courtesy of major designers such as Calvin Klein, Prada, Etro and Christian Dior. Once again, consumers are showered with fun colours and patterns to wake their summer spirits. The usefulness of prominent brands backing fashions can’t be overstated, especially with products that could be questioned at first glance, like glittery platform sandals or diamond-encrusted sunglasses, two of 11 accessory trends designed and marketed to make you feel like a worthy companion to the golden sun and sparkling stars. Fashion can add an extra layer of delight to any destination by reminding you what holidays are for: freedom from normality’s conventions.
Source: Pixabay
The marketing aims of such commercial industries are one and the same: to earn consumers’ appreciation. Gladly and expertly delivering, or at least equipping, a fun and liberating travelling experience is an ideal way of achieving this feat.
