A clever new free mobile wine app has launched and is changing the way wine lovers find and buy their favourite wines. Over the last few years London has not only been going through a foodie craze but food lovers have been educating themselves in wine. As wine consumers we not only now know the difference between our Pinot gris and Gewürztraminer – but we’ve also become much more savvy with our educated palates and food is a big part of our lives.
Although the market for fine wines can be both baffling and confusing, casual wine drinkers and committed ‘oenophiles’ alike can now download the new Mr Vine app on iOS, with an Android version becoming available later this year. Whether you’ve got a dinner party for five or a gastronomic feast with flavours from Asia and beyond – Mr Vine can help with that. It’s also a great tool for pairing meals with the increasing rise in BYOB offerings in London.
Mr Vine demystifies the process of selecting the best wines from Britain’s best specialist retailers, for any budget and for all occasions – whether you need one or two bottles for dinner or several cases for weddings or events!
Offering British wine drinkers an unparalleled service – it helps them to select, source and buy the best wines to suit their palates and personal tastes, at the best prices, from the UK’s leading independent wine merchants. It makes the entire process of choosing and buying your favourite wines fun, easy and enjoyable to share – with that handy in-app help to pair your favourite tipple with your favourite foods. There really is not other app quite like it.
The innovative Mr Vine app lets you select your favourite wines by grape or region, and constantly learns your tastes and preferences in wines as you begin to make purchases. And if you like socialising, the in-built social networking function connects you to your friends and national communities. There’s even a wine encyclopaedia on the app designed to help you when you get stuck remembering why rosés are pink (no strawberries are harmed during the winemaking)!
Mr Vine is the brainchild of Charlie Martin, who had this to say about the new app:
“Our app makes buying wine and sharing your best tips fun and social. It learns about what you like as you use it, so you can be confident that Mr Vine is sifting through the best wines out there to suit your palate” says Charlie.
There are no restrictions on orders, from single bottles through to cases and, should you be confused or unsure about your choice of wine, then Mr Vine himself is always on hand to give you expert advice, tips and suggestions on the best local wine offers and events.
There are already 16 top retailers already listing their best wines, the very achievable ambition of this app is to change the way the UK wine consumer buys wine with the education of pairing wine and food continuing.
So lets raise a glass (or have a few cases of wine delivered) to Mr Vine, an innovative app that really does find your favourite wine, and delivers! Not to mention some cracking deals like a fantastic Sauvignon Blanc at only £5.74 a bottle! Oh and did I mention – the app is FREE!
You can download the app right now on IOS HERE
To celebrate the launch of this fantastic new app, I’ve teamed up with Mr Vine to offer some of you lucky readers the chance to win tickets to this year’s Taste of London 2015. You can enter via Twitter using this link (CLICK HERE). But be quick – competition closes 15/6/15 at 3pm! Ts & Cs apply http://mrvine.co.uk/terms
